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monitoring Griffith's Digital Insights Ltd. AI Analytics | Batley, West Yorkshire

Privacy and data protection

Privacy Policy

When you send an enquiry, you are entitled to know what happens to your information, how long we keep it and who may handle it. This notice explains how Griffith's Digital Insights Ltd. manages personal data connected with this website and our conversations with you.

Last reviewed: 22 February 2025. We review this notice periodically.

Privacy Notice Summary

Griffith's Digital Insights Ltd. is the data controller for the personal information described here. We use enquiry details to reply and assess a potential project, and client information to provide agreed services and meet our legal duties. We do not sell personal data or use enquiry details for unrelated marketing without your consent.

Data controller

Griffith's Digital Insights Ltd.

Howden Clough Road,
Batley, Kirklees, LS27 0LU
United Kingdom

This notice covers

Website visits, enquiry forms, email correspondence, telephone calls and information handled while delivering services.

01 / A clear starting point

Privacy Notice Summary

This UK GDPR privacy notice applies when you browse our website or contact Griffith's Digital Insights Ltd. by form, email or telephone. It also explains how we handle information when we discuss or deliver an AI analytics project.

We ask for only the information needed to respond, manage a business relationship or meet a legal requirement. You can contact us to ask what we hold or to exercise your rights.

We keep the purpose clear.

02 / Collection and use

What We Collect and Why We Are Allowed to Hold It

The information depends on how you interact with us. We use it for a stated business or legal purpose, in line with this UK GDPR privacy notice.

Information you provide

Enquiries and initial discussions

This may include your name, organisation, work email address, telephone number and the details you choose to share about an analytics requirement. We use it to respond, clarify the request and decide whether we can discuss a suitable project.

Project and client records

If you become a client, we may keep contact details, correspondence, statements of work, billing records and information needed to build or support the agreed service. Please avoid sending sensitive personal data unless it is necessary and we have agreed a secure way to handle it.

Website and device information

Our hosting and security systems may record technical details such as approximate location derived from an IP address, browser and device type, pages requested and access times. These records help us operate the site and investigate faults or misuse.

Lawful basis for processing

Legitimate interests

We rely on this basis to handle business enquiries, reply to requests and maintain limited records of our communications. Our interest is to understand and respond to a genuine business request, balanced against your privacy.

Contract and legal obligations

We use relevant information to take steps you request before an agreement, deliver contracted work and meet duties such as keeping required financial records.

Consent

We ask for consent where the law requires it, including before placing optional analytics cookies. You can withdraw consent at any time; this does not affect processing already carried out lawfully.

We do not use website enquiry data for unrelated marketing without consent. We do not sell personal data.

03 / Handling your information

Retention, Sharing and How Data Is Protected

We keep personal data only for as long as it has a defined purpose. We review records and remove or anonymise them when they are no longer needed, unless a legal duty requires a longer period.

Typical retention periods

These periods start from the point described in each row.

Unsuccessful enquiries

Up to 24 months after last contact

To manage follow-up correspondence and keep a proportionate record of the request.

Client and project records

For the relationship, then as needed

Project material is kept for delivery and support. Relevant contract and financial records may be retained for up to 6 years after the financial year ends to meet legal and accounting requirements.

Security and access logs

Usually up to 12 months

To monitor site operation, investigate incidents and help protect the website.

Who may process data

We may use hosting, business email, security, bookkeeping and, where enabled, website analytics providers. They process information on our instructions or under their own legal responsibilities. We require appropriate confidentiality and security safeguards and do not authorise them to use enquiry data for their own unrelated purposes.

Some providers may process data outside the UK. Where a restricted international transfer applies, we use a lawful transfer mechanism and appropriate safeguards.

Security and incidents

We use access controls, encryption in transit where supported, secure system configuration and need-to-know access to reduce the risk of loss, misuse or unauthorised access. No website or method of transmission can be guaranteed completely secure.

If a personal data breach occurs, we assess the risk and notify affected people and the Information Commissioner's Office when the law requires it.

04 / Your choices

Your Data Rights and Our Use of Cookies

UK data protection law gives you rights over personal information. Which rights apply can depend on the reason we hold the data.

Access

Ask for a copy of your personal data and information about how we use it.

Rectification

Ask us to correct inaccurate information or complete an incomplete record.

Erasure

Ask us to delete data where the law gives you that right.

Restriction

Ask us to limit how we use information in certain circumstances.

Objection

Object to processing based on legitimate interests, including direct marketing.

Portability

Request certain information in a portable format where this right applies.

Withdraw consent

Withdraw consent at any time when we rely on it for processing.

Raise a concern

You can complain to the UK's Information Commissioner's Office.

Cookies and similar technologies

Essential cookies support basic website functions, such as keeping pages usable and secure. They do not require consent where they are strictly necessary for a service you request.

Optional analytics cookies, if used, help us understand how visitors use the site. We will ask for consent before setting them. You can change or withdraw that choice through the site's cookie controls if they are available, or contact us for help. You can also manage cookies in your browser settings.

Blocking essential cookies may affect how parts of the site work.

How to make a rights request

Email [email protected] with the right you want to exercise and enough detail for us to identify the relevant correspondence or account. We may ask for reasonable proof of identity before responding.

We normally respond within one month of receiving your request. If a request is complex or you make several requests, the law may allow us to extend this period; we will explain any extension.

You can contact the Information Commissioner's Office at ico.org.uk if you remain concerned.

05 / Speak with us

Contact Us About Privacy and Notice Changes

Contact Griffith's Digital Insights Ltd. directly with a privacy question, a rights request or a concern about how information has been handled. We will review it and respond through the contact details you provide.

Changes to this notice

We may update this notice when our data practices or legal requirements change. The latest version will appear on this page with its review date.

If a change materially affects how we use information already held, we will take reasonable steps to explain it to affected people where required. Please raise a concern with us first so we can look into it promptly.

This notice applies to website and business-contact data handled by Griffith's Digital Insights Ltd..